The LEGO Firm History

The LEGO brick has turned into a worldwide discomfort that is all the a part of the cultural fabric as Billund, the little community in Denmark where all this began. However the company’s progression into a market giant was not without it is show of setbacks and obstacles. One of those came in 1942 every time a warehouse flames consumed nearly all of the gadget manufacturer’s wooden share, leading Ole Kirk Christiansen to make a crucial decision.

This individual decided to alter the company away from wooden toys and toy cars, which had been the bread and butter, and move into plastic-type material toys. It might be a major alter for the family-owned organization, and one that was not in the beginning well received.

A reporter noted that “plastics will not replace great, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new styles that utilized plastic. The first commencement step was the introduction in the Automatic Binding Bricks that held together to avoid block systems from toppling on kids.

The new Seglar bricks did not become the famous toy that we realize today until 1949. Until then, the interlocking bricks were more of a construction doll than an actual building toy. It was likewise not right up until 1958 the fact that satisfying simply clicking coupling system became a standard characteristic.

Throughout the 1970s, the company extended to widen in production and market reach. The company added Legoland theme parks into the mix and created more advanced lies that were goaled at older people, including the Technic line of chunks such as axles, gears, levers, and widespread joints.

Similar Posts